가. Facebook, Cyworld, Second Life 의 기업에 의해 시행되는 10가지 다른 상업적 활동을 설명하여라.
1) Advertising (광고)
- Cyworld는 2500만 가입자를 보유하고 있는 국내 최고 SNS로 국내에 모델을 사용한 CF의 광고와 인터넷 site 들에 배너 등 국내 사람들이 다양한 매체를 통하여 쉽게 볼 수 있고 접할 수 있도
(ㄴ)광고에서의 신화체계
1차적 의미작용
2차적 의미작용
1차적 기표
1차적 기의
(외연의미)
2차적 기의
(함축의미)
신화이데올로기
시각적 이미지
출산, 가족, 군대, 야근, 가난한 단칸방, 웃는 얼굴들,
과거를 추억하는 노부부,
높은 빌딩 앞 정장 입은 사람들,
아이들의 웃는 얼굴
힘들었
Google have been growing steadily. Only been supporting search in one language, now Google provide various products and services in dozens of languages, such as web applications which are available for diverse forms of advertising and tasks. The company that started with two computer science students in university dormitory get thousands of employees and offices in the world now.
service were very important to Harry and Esther. Their sons, Guy and Rich, learned the business from the "ground floor". From an early age, Guy and Rich worked at In-N-Out, learning the principles that were to become the cornerstones of In-N-Out's philosophy.
It was almost three years before a second In-N-Out was opened. By the time of Harry Snyder's death in 1976, there were only 18 drive-thr
public libraries by opening more library and drop average serving population per library by 54,000 people.
Also now collections of public library are 1.01 volumes per oen population. This expand 1.6 volumes per oen population in 2013 to increase access of library and improve environment of service.
And Ministry select expansion of library and conduct consulting expert this year to build green
Product
Differentiated function, and service
Price
Free: great value for no cost
Promotion
Indirect advertisement: TV, Magazines
Word-of-mouth
Advertisement service
In April, 2010 Twitter introduced
advertising program (Tweetvert)
First big step to establish a money-making tool which proves their self-sustainability
Age: 20-30
Lifestyle: who likes to share their inform
services by featuring on T.V. movies, music videos, books, and websites),
Political advertising ( capture the citizens’ vote)
Infomercials .
Strengths Limitations
Exposure effectiveness & high attention.
Delivers simple message
Promote efficiency on the context of new understanding by enhancing 4 media 4.
New material of media form and induces in becoming the topic of the convers
advertising can change the advertising promptly for marketers. So, the management and decision-making of the advertisers’ changes can timely implementation and promotion.
• Immediacy and target
Through traditional advertising, consumers can only contact the product indirectly by image or other ways, consumers can’t feel the product and service directly. The internet advertising is dif
public the customer central management which recovers because being come.
1. E-Mart introduction
The discount point section until only before for a few years Walmart which is a chart global brand peeled from E-Mart introduction our country and with advance of at the lineage of foreigner enterprise the encroachment the New World E-Mart which has the danger which is the possibility of encount
service factors and improvement factors.
3. Service factors
Pre-Transaction Service
1) Safe Log-in Service - General public certificate Log-in
Nowadays, concerning about personal information management is growing in community and incidents which is related to leak out the customer information is increasing. Because of the fact, The 11st provide the general public certificate log-in s